Season 2 Overview
On season 2 of the Marketing the Magic Show, we'll dive into an in-depth look at what inbound marketing is, how it works in practice, whether it's right for your company, and more.
From identifying your ideal buyer personas and their "buyer's journey" to keyword research, blogging, social media, content offers, and beyond, each episode will explore a practical approach to understanding and implementing an inbound strategy.
To help give us some context, we're exploring inbound using the Jungle Navigation Company - of "Jungle Cruise" ride fame at Disney theme parks - as our example company who's learning to implement the inbound marketing philosophy.
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Season 2 Episodes
Learn what inbound marketing is all about through the most devoted of Disney fans, Disneybounders!
Learn about the four components of the inbound methodology and the phases that every buyer goes through in what's called the "buyer's journey," a critical piece of the inbound puzzle!
In this episode you'll meet the Jungle Navigation Company, an exotic river cruise operator, and its buyer persona, Amazon Annie. You'll learn why the company is pursuing inbound, how they identified their ideal customer, and where we're going from that point.
It's time to start getting to the nuts and bolts, and that all starts with the Attract phase of the inbound marketing methodology: getting strangers to visit your website by providing content they actually want to consume. To do so, we'll talk about how to do keyword research and prepare to begin blogging on those topics.
As we wrap up the attract phase of the inbound marketing methodology, we still need to talk about using social media to promote all of this great content!
Then I'll share a few examples of inbound-friendly keyword and blog post topics aligned to the buyer's journey for our example buyer persona, Amazon Annie, to set the stage for the next episode on Converting visitors to leads.
Episode 21 - Coming soon!