The Magical Marketing Blog

How to Know Your Audience - #1 of Mickey's 10 Commandments

by John DeLancey July 31, 2017 Disney Marketing Lessons, Magical Marketing Minute(s)

Marty Sklar originally wrote Mickey’s 10 Commandments for Imagineers, and when I found them, I realized how important and useful to marketers they...

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3 Reasons You Need to Know Marketing Like Disney Knows Storytelling

by John DeLancey July 17, 2017 Disney Marketing Lessons, Magical Marketing Minute(s)

Disney is the undisputed champion of telling great stories, whether they’re movies, cartoon shorts, theme park attractions or - yes - marketing...

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3 Marketing Tactics You Can Steal from The Disney Store

by John DeLancey June 26, 2017 Disney Marketing Lessons, Magical Marketing Minute(s)

The Disney Store has gotten pretty good at using a few tried-and-true marketing tactics, and I’m about to tell you how to steal them. Stay tuned!

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