Why We Explore Disney and Marketing


The Walt Disney Company offers powerful lessons that we can incorporate into our marketing, from its promotions to storytelling techniques and beyond.

Join us as we explore these practical lessons in digital marketing inspired by Disney.

From our weekly “Magical Marketing Minute” videos to the MTM Show Podcast to books, guides, and tools on specific marketing subjects, you’re sure to find a little magic to incorporate into your marketing.





What This Project is All About

You might be wondering just what this Marketing the Magic “thing” really is. The short answer is that we’re an online community for small business owners and marketing professionals in which we study, discuss, and implement lessons in digital marketing inspired by The Walt Disney Company.

Learn More